I’m a Marketing Director with 10+ years of experience building integrated strategies across sports, culture, hospitality, and lifestyle. I specialize in brand positioning, campaign development, partnerships, CRM, and revenue marketing—connecting brands to audiences in authentic, high-impact ways.

Over my career, I’ve led campaigns and strategies for brands including Red Bull, Fitler Club, Nike, the NBA, Puma, EA Sports, FIFA, and Fannie Mae.

• Full-Funnel Leadership: Spearheaded integrated growth initiatives across brand strategy, digital media, content, and CRM.
• Revenue Impact: Executed director-level marketing strategies for portfolio brands generating over $30M in annual revenue.
• Mass Reach Campaigns: Built and delivered integrated digital campaigns driving 300M+ impressions and 25M+ organic video views.
• Cross-Functional Scope: Directed multi-disciplinary teams, external agencies, and multi-million dollar budgets across sports and lifestyle verticals.
• National Footprint: Managed regional and national campaign rollouts while based across Philadelphia, New York, Los Angeles, and Atlanta.